As an Account Manager at Brandtailers, I played a pivotal role in bridging data and creative strategy across multi-brand marketing campaigns. I used RStudio and SQL to segment large audience lists by gender and ethnicity, allowing us to customize messaging and creative assets with greater precision. This data-first approach directly led to higher engagement, improved conversion rates, and greater overall campaign value.
I managed the execution of hundreds of ad creatives across a wide portfolio of clients. Leveraging lookalike audiences and retargeting strategies, I consistently optimized ad performance to increase return on investment. My work spanned paid social and display networks, ensuring that campaigns were informed by data and continuously refined through A/B testing and performance analytics.
Working closely with regional and national brands operating across 100+ locations, I developed monthly and quarterly email marketing calendars tailored to business goals and seasonal trends. I also collaborated directly with in-house and freelance designers to ideate and produce hundreds of visual assets weekly—ranging from email graphics to digital ads—ensuring brand consistency and creative excellence at scale.
