Senior Executive Account Management and Strategic Leadership

In my role as Senior Executive Account Manager at GR0, I successfully managed full-funnel marketing strategies across paid media channels for over 30 brands. Leading a team of six marketers, we efficiently coordinated and executed marketing calendars spanning multiple channels ensuring maximum impact. Additionally, I standardized and automated weekly reporting saving up to 50 hours per week for my team.

Budget Management and Executive Communication

I was entrusted with managing significant monthly budgets, ranging between $250,000 and $1,000,000. Regularly communicating directly with C-suite executives, I effectively presented insights during Quarterly Business Reviews, identifying key scaling opportunities and driving strategic decision-making processes.

Analyst, Paid Ads and Technical Implementation

Previously, as an Analyst in Paid Ads at GR0, I implemented advanced digital marketing analytics tools including Google Tag Manager, Google Analytics 4, and Google Ads Conversion Actions specifically for the Paid Media Department. My efforts streamlined client reporting by developing a standardized and actionable reporting framework, utilized across all accounts.

Custom Strategy Development

I collaborated closely with multiple DTC, B2B, and Lead Generation brands, crafting tailored Google Ads strategies from inception to successful execution. This approach consistently improved brand visibility, customer engagement, and overall performance metrics.

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